New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It!and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
The Ultimate Primer and How-To Guide for Social Media Marketing
In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.
Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.
Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of using social media tools to find your own marketing nirvana.
With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:
• A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
• A proven process to attract followers and fans and convert them into customers and clients
• The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial
• Tips on why, when, and how to use online advertising
• Essential advice on content marketing and targeted tactics to enhance your SEO
• New information on why self-expression is the true driver of social media use and how to leverage it for your business
• Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Find an authentic “voice” and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.
The Definitive Guide to Twitter Success Fully Updated and Expanded
FEATURING new statistics, strategies, and case studies
You’re busy and you don’t have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer’s bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!
Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.
Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:
- Secrets to building influence on Twitter
- The formula behind every Twitter business success
- 22 ways to build an audience who wants to connect with you
- Content strategies, time savers, and useful tips
- 20 ways to use Twitter as a competitive advantage
Start your journey toward social media influence and business success today by learning–and following–The Tao of Twitter!
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