There is no doubt in my mind that the things I listen to every day throughout the day are shaping me. I am a firm believer that we shape our own lives, and we have all the power in the world to do anything we want. Yes, some have significantly greater obstacles to hurdle than others, but I just believe down to the inner most part of my soul that we are powerful beyond our imagination and those obstacles are placed there for people to prove how bad they want something.

“It’s very simple. This is what I believe…and…I’m willing to die for it. Period.” I have been shaping my life over the past year into something that I would defend with honor and belief. This concept brings up something for me that really strikes home. Everything we do represents our own personal brand. How we shake a hand, how we smile at people, and how we apologize when we screw up. I want my brand, Evan Sanders, to be a brand that represents honor, loyalty, respect, discipline, passion, heart, and hard work. That is who I want to be…and therefore I do things each and every day to live this reality. While it may not be perfect, I know that I am closer each day than I was the day before.

Perfection is never achieved. Nothing is ever perfect. However, it does not mean that we can’t try for perfection…and attain greatness along the way. Instead of giving 10…you aim for 11. You might fall short of 11, but the other guy is falling short of 10 because his sights aren’t aimed as high. Overshoot your expectations…make unbelievable expectations for yourself…because you deserve that! You deserve greatness, excellence, and the finest parts of life. But by always being “realistic” about things, you will shortchange yourself and never go as high as you wish.

You must believe it before anyone else will believe it.



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  • Jeff Emmerson
    April 16, 2012 at 12:43 pm

    DAMN RIGHT! You are me several years ago……BE STRONG!!!

  • Pink Ninjabi
    April 16, 2012 at 12:50 pm

    Love this post, thank you! You’re absolutely right, and love the photo! :d


  • Jeff Emmerson
    April 16, 2012 at 12:52 pm

    Dude – I just made a YouTube video for you! Check it out – hope you like it:

    • Clifford
      April 16, 2012 at 2:06 pm

      Nice video.

    • thebettermanprojects
      April 16, 2012 at 2:15 pm

      Jeff, Thanks a ton for sharing this man. I really appreciate you 🙂

  • Honie Briggs
    April 16, 2012 at 1:40 pm

    Just one word from me this time Evan, GREAT! (you’re shocked, I know)

  • findingmyworth
    April 16, 2012 at 2:06 pm

    HELL YEAH!!!! Love it.

  • omwaombara
    April 16, 2012 at 6:00 pm

    This is great. Thanks for sharing.

  • My Pursuit of Perfection
    April 16, 2012 at 9:06 pm


    Powerful post, I really loved the part “I just believe down to the inner most part of my soul that we are powerful beyond our imagination”

    thank you.


  • Walking 4 Air
    April 17, 2012 at 5:41 am

    Exactly the reminder I needed today! Powerful post, thank you!

  • stephenedwards425
    April 17, 2012 at 11:46 am

    The runner quote is awesome…as a former ultra distance runner (ran across US) I learned (the hard way, but it stuck) that I was not running against the others, but against everything inside of me, every failure, every person who said I couldn’t/wouldn’t/shouldn’t, every dashed hope and dream, every fear, every boogey man, every worry, every beer, every obstacle…you get the idea.

    Be encouraged!

  • evea192
    April 20, 2012 at 3:34 am

    Thanks for sharing this, it helps.

  • theprimalsexy
    April 24, 2012 at 9:04 am

    “Everything we do represents our own personal brand.”

    Completely agree, thanks for this reminder. I’m going to spend some time this week thinking about what I want “my personal brand” to represent 🙂